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A Driven Man

Review of David Coulthard’s book The Winning Formula, published by Blink Publishing, London, May 17th 2018.  Cover price GBP £20.00. There has been a spate of well-written autobiographies by Formula…

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Winning Formula

Insight, opinion and discussion from industry experts who specialise in data-driven technologies and business-critical strategies applied specifically in F1; the same principles can be transferred to any business, creating a winning formula.

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Failure shows our true colours

Lessons from the Racetrack: Failure builds character. After last weekend’s British Grand Prix, there was a flurry on Twitter about the driver of the day. The driver of the day…

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Strategy, Strategy, Strategy: The role of the human in a machine dominated world

Austrian GP, Red Bull Ring, Sunday 1st July, everything that could go wrong went wrong for a Mercedes team not conditioned to fail. Reliability is one of the key pillars…

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Flying under the radar – why aren’t motorsport racing games big in esports

There’s something about the electronic racing world which seems to miss not only the mass media (as lots of esports events do) but also the esports market. Why? Before I…

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New Partnership Between Geospatial Insight & Williams Martini Racing

Geospatial Insight, a leader in visual intelligence derived from geospatial big-data, and Williams Martini Racing Formula One team today announced a new technology partnership. As part of the agreement, Geospatial…

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Mark Gallagher Bio

Mark Gallagher is a well-respected public speaker who provides keynote speeches and presentations on a range of business topics relating to his experiences gained whilst working in senior management roles within Formula One.

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Le Mans 24 Hours Innovation Edge

In business terms innovation has become a buzzword; it seems that everything needs to be innovative in order to succeed generating sustainability and growth: products, services, overall business models. In…

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Lessons from the Race Track: Leadership, Teamwork, Humility

The incident with Red Bull Racing in the Formula 1, involving Daniel Ricciardo and Max Verstappen in Azerbaijan this year has been done to death. The story of how the…

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Formula One 2021, Juggling Road Relevancy in the Face of Transformation

This year the framework for the commercial and technical future of Formula One is being negotiated between the Liberty Media-owned Formula One Group, the competing teams and the sport’s regulator…

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The business of winning

Read how to transfer strategic success from the Formula One track to the Boardroom.

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